Saturday, March 31, 2007

IBM I-WANT-CONTROL Advertisements

Did you all get to see the new IBM advertisements with the theme 'I Want Control"? Some of the advertisements are pretty funny.

Their main message is around how IBM can help IT departments regain control of IT Operations. IBM traditionally is a big player in IT outsourcing, where they manage end-to-end IT for big corporations. With Software-as-a-Service (SaaS) becoming a popular model even for big enterprises, it will be interesting to see how their IT outsourcing strategy will evolve.

On another note on how IT departments can make or break a marketing message; go through the following links:
Go to:
  2. Click on "Read all the Comments". This is below the "CTRL+ALT+DEL" message at the center of their page.
  3. Click on any "i" to go to a comment.
  4. You will find comments like "Our network admin informed me....."
  5. At the bottom of the comment you will find a link to "Reply to or read all posts"
  6. Click on that.........
  7. Unfortunately this leads to a "page not found error!"
Is this a IT issue that could be detected before deployment?

No comments: