Saturday, March 31, 2007

IBM I-WANT-CONTROL Advertisements

Did you all get to see the new IBM advertisements with the theme 'I Want Control"? Some of the advertisements are pretty funny.

http://www-03.ibm.com/systems/i/iwantcontrol/

Their main message is around how IBM can help IT departments regain control of IT Operations. IBM traditionally is a big player in IT outsourcing, where they manage end-to-end IT for big corporations. With Software-as-a-Service (SaaS) becoming a popular model even for big enterprises, it will be interesting to see how their IT outsourcing strategy will evolve.

On another note on how IT departments can make or break a marketing message; go through the following links:
Go to:
  1. http://www-03.ibm.com/systems/i/iwantcontrol/
  2. Click on "Read all the Comments". This is below the "CTRL+ALT+DEL" message at the center of their page.
  3. Click on any "i" to go to a comment.
  4. You will find comments like "Our network admin informed me....."
  5. At the bottom of the comment you will find a link to "Reply to or read all posts"
  6. Click on that.........
  7. Unfortunately this leads to a "page not found error!"
Is this a IT issue that could be detected before deployment?

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